Access Bank Digital Lending Platform
We partnered with Access Bank to create a digital lending platform, empowering SMEs with quick and accessible financing solutions.
Art Direction Concept: We focused on portraying the platform as a catalyst for growth and prosperity, emphasizing accessibility, empowerment, innovation, and diversity.
Visual Elements: We used illustrations of vibrant and enthusiastic SME owners from various industries, each exuding excitement and determination. These characters are depicted in their respective business environments, reflecting the diversity and dynamism of SME entrepreneurship in Nigeria. Through dynamic poses and expressive gestures, we aimed to convey the genuine enthusiasm of SMEs towards the digital lending platform.
Copy: The chosen copy, "Access Business Funds On-The-Go" and "Get a Business Loan Whenever You Want, Wherever You Are." succinctly encapsulates the essence of the Access Bank Digital Lending Platform. It emphasizes the platform's convenience and accessibility, allowing SMEs to access vital funds anytime, anywhere, and propel their businesses forward with ease.
